Most valuable brand
The current most valuable brand record is $607.64 billion, held by Apple, set on January 20, 2026. Last checked October 9, 2026.
$607.64
billion
Apple
- Holder
- Apple
- Record
- $607.64 billion
- Exact figure
- $607.6 billion
- Location
- United States
- Date set
- January 20, 2026
- Recognized by
- Brand Finance
- Last checked
- October 9, 2026
Sources
- brandfinance.com View the full brand finance global report here
- brandfinance.com Tiktok douyin worlds sixth most valuable brand in up one rank from past year
- brandirectory.com Read the source
- kantar.com Most valuable global brands
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